Wednesday, April 28, 2010

Our views on repackaging

In the past year, repackaging has caused a rather large scandal in the online make up industry. Specifically eyeshadow. If you're not familiar with repackaging, it is taking a color pigment straight from the supplier, pouring it into different jars, and selling it as your own unique product. While the practice itself is not technically illegal, it is rather deceitful to customers. When you purchase something, you're usually expecting a somewhat original product. Instead, people are purchasing these colors only to find they already have them from another company.

In order to identify repackaged products, you really need to read your ingredient lists. The first tell-tale sign is if an eye shadow only lists mica as an ingredient. Micas need other ingredients to stick, such as Magnesium Myristrate, Zinc Oxide, Kaolin Clay, Zinc Stearate, etc.

Some of the colors that our shop sells, specifically Pink Nights, Carnival Queen, Nymph, Tequila Sunrise, Charmed, and Rave are similar but not the same as the popular repackaged colors. They are a shade or two lighter and contain Magnesium Myristrate, Titanium Dioxide and Magnesium Stearate. If you purchase a lot of eye shadows online & think you may have these colors, I would suggest trying a free sample before you purchase them. With that being said, we take no credit for creating these six colors. They are the basic colors that are used to create all the other shades, some with the addition of carmine.

If you have any questions about our company and/or repackaging, I would be more than happy to answer them.